Google Enhanced Conversions is experiencing elevated failures

What to do

• Check whether you use Segment Streaming Destinations (US), Streaming Destinations (EU) in eu, us. Check your stack

  Drop a package.json, lockfile, Terraform or a list of domains at down.guide to see every provider you depend on.

• Confirm your retries, queues and scheduled jobs caught up after the 3h 28m it lasted.

  Anything that failed between 2025-09-17 21:37 UTC and 2025-09-18 01:06 UTC may need a replay.

• Subscribe to Segment's feed to hear about the next one first. RSS feed

  https://down.guide/feed?provider=segment works in Slack (/feed subscribe), Discord feed bots and any RSS reader.

Updates from Segment 5

1. investigatingSep 17, 2025, 9:37 PM UTC

   We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.

   provider

2. identifiedSep 17, 2025, 9:58 PM UTC

   We've identified the cause of the forbidden errors and are working on mitigation.

   provider

3. monitoringSep 17, 2025, 10:18 PM UTC

   We've mitigated this incident, and impacted customers should start seeing positive results.

   provider

4. monitoringSep 17, 2025, 11:08 PM UTC

   We are continuing to monitor for any further issues.

   provider

5. resolvedSep 18, 2025, 1:06 AM UTC

   This incident has been resolved.

   provider

Corrections

None so far.

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