# Google Enhanced Conversions is experiencing elevated failures

- Provider: [Segment](https://down.guide/segment)
- Level: confirmed
- Impact: Degraded
- lasted 3h 28m
- started 2025-09-17 21:37 UTC
- Streaming Destinations (US), Streaming Destinations (EU)
- eu, us
- id: DWN-2979cf0b3a
- Official page: https://stspg.io/37l9nlwxgfd5

## Updates from Segment
### 2025-09-17 21:37 UTC: investigating
We're investigating unexpected forbidden errors across multiple customers for the google enhanced conversions destination. We're reaching out to Google for support.

### 2025-09-17 21:58 UTC: identified
We've identified the cause of the forbidden errors and are working on mitigation.

### 2025-09-17 22:18 UTC: monitoring
We've mitigated this incident, and impacted customers should start seeing positive results.

### 2025-09-17 23:08 UTC: monitoring
We are continuing to monitor for any further issues.

### 2025-09-18 01:06 UTC: resolved
This incident has been resolved.

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