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Customer.io

US infrastructure delays with a subset of deliveries sending

Degraded Lasted 37m · started · Customer.io's page

Level
confirmed
Worst impact
Degraded
Components
Message Sending
Regions
us

What to do

  • Check whether you use Customer.io Message Sending in us. Check your stack

    Paste a package.json, lockfile, Terraform or a list of domains at down.guide/stack to see every provider you depend on.
  • Confirm your retries, queues and scheduled jobs caught up after the 37m it lasted.

    Anything that failed between 2025-11-24 08:15 UTC and 2025-11-24 08:51 UTC may need a replay.
  • Subscribe to Customer.io's feed to hear about the next one first. RSS feed

    https://down.guide/feed?provider=customerio works in Slack (/feed subscribe), Discord feed bots and any RSS reader.

Updates from Customer.io 5

  1. investigating

    Our team is aware of an issue with Campaign and Transactional deliveries going out. We are currently looking into this.

    provider

  2. identified

    We identified the issue, backlog is processing now

    provider

  3. identified

    Transactional queue backlog is process, priority queue is still ongoing

    provider

  4. resolved

    We confirm the incident has been resolved. The system is fully operational.

    provider

  5. postmortem

    **Duration:** 2h 14m, Nov 24 8:08 AM UTC - 10:22 AM UTC\] **Severity:** P2 **Impact:** Reduced message processing rates across US infrastructure ### What Happened On November 24th, our message rendering service experienced degraded performance during a period of high traffic. The service, which renders your messages for delivery, encountered memory constraints that caused intermittent service restarts and slower processing rates for priority queues across our US infrastructure. ### Customer Impact * **Affected Services:** All message types including campaigns, transactional messages, and journey workflows **Date:** November 24, 2025 * **Geographic Scope:** US-based workspaces * **Performance Impact:** Message processing slowed to approximately 50% of normal capacity during peak impact * **Duration:** 2 hours 14 mins of degraded performance * **Data Integrity:** No messages were lost; all queued messages were successfully processed ### Root Cause Our message rendering service runs on an auto-scaling infrastructure that automatically adjusts capacity based on workload. During this incident, sudden traffic spikes caused individual servers to consume memory faster than our auto-scaling could compensate. When servers reached memory limits, they restarted automatically \(as designed for resilience\), but these rolling restarts reduced our overall processing capacity during a time of peak demand, creating a compound effect. ### Resolution **Immediate fix:** We deployed updated code to our rendering service that better manages memory consumption during traffic bursts, preventing the cascade of restarts that degraded performance. **Why this works:** The update implements more efficient memory allocation patterns and adds throttling mechanisms that prevent any single traffic burst from overwhelming individual servers, regardless of auto-scaling speed. ### What We're Doing to Prevent This 1. **Smarter Resource Management** \(Completed\) * Deployed code optimizations that prevent memory exhaustion during traffic spikes * Implemented per-node workload throttling to maintain stability 2. **Improved Auto-scaling** \(In Progress - Q1 2026\) * Tuning our auto-scaling to be more predictive rather than reactive * Increasing baseline capacity to handle larger bursts without scaling delays 3. **Better Early Warning** \(In Progress\) * Adding memory pressure alerts that trigger before critical thresholds * Implementing graduated responses to traffic spikes \(pre-scaling based on queue depth trends\) ### Our Commitment While our platform maintained data integrity throughout this incident \(no messages were lost\), we understand that processing delays impact your customer engagement timing. We are actively working to ensure all customers’ messages are processed and delivered as efficiently and reliably as possible. ### Questions? Your Customer Success Manager has details specific to your workspace's impact during this incident. For technical questions or to discuss our infrastructure roadmap, please reach out to your account team.

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Corrections

None so far.

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Questions about DWN-cdd5e87f43

Is Customer.io still down?

No, this incident was resolved 2025-11-24 08:51 UTC. For Customer.io's live state, see https://down.guide/customerio.

How long did it last?

37m, from 2025-11-24 08:15 UTC to 2025-11-24 08:51 UTC, by the times Customer.io posted.

What was affected?

Customer.io named Message Sending in us.

What caused it?

Customer.io hasn't published a root cause. If it does, it shows here.

Where does this come from?

Customer.io's official status page, https://status.customerio.com, quoted verbatim. down.guide's own probes, reports and social counts are labeled as ours.