Link-shortening issue impacting all regions

What to do

• Check whether you use Braze SMS, WhatsApp. Check your stack

  Paste a package.json, lockfile, Terraform or a list of domains at down.guide/stack to see every provider you depend on.

• Confirm your retries, queues and scheduled jobs caught up after the 50m it lasted.

  Anything that failed between 2025-07-17 20:22 UTC and 2025-07-17 21:12 UTC may need a replay.

• Subscribe to Braze's feed to hear about the next one first. RSS feed

  https://down.guide/feed?provider=braze works in Slack (/feed subscribe), Discord feed bots and any RSS reader.

Updates from Braze 4

1. identifiedJul 17, 2025, 8:22 PM UTC

   Braze Engineers have identified an issue impacting the SMS Link Shortening service. During this time SMS messages containing shorted URL's may experience sending delays. End-users may experience a http 500 error when clicking a shortened URL.

   provider

2. identifiedJul 17, 2025, 8:31 PM UTC

   Following our previous communication, Braze Engineers have identified that the Link Shortening service issue also impacts WhatsApp. During this time, SMS and WhatsApp messages containing shortened and tracked URLs may experience sending delays. End-users may experience a HTTP 500 error when clicking on a shortened or tracked URL.

   provider

3. monitoringJul 17, 2025, 8:59 PM UTC

   The Link-Shortening service has been restored. The SMS and WhatsApp message backlog has cleared and is now sending in real-time. End-users are able to click shortened and tracked links, redirecting to URLs as expected.

   provider

4. resolvedJul 17, 2025, 9:12 PM UTC

   Services have remained stable, and this incident is now considered resolved.

   provider

Corrections

None so far.

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