- Level
- confirmed
- Worst impact
- Partial outage
- Components
- Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, Dashboard, SDK Data Collection, SDK Data Collection, SDK Data Collection, SDK Data Collection, SDK Data Collection, SMS, Data Processing, Data Processing, Data Processing, Data Processing, Data Processing, Data Processing, Outbound Messaging, Outbound Messaging, Outbound Messaging, Outbound Messaging, Outbound Messaging, Outbound Messaging
- Regions
- us
What to do
Check whether you use Braze Dashboard, Dashboard, Dashboard, Dashboard and 27 more in us. Check your stack
Paste a package.json, lockfile, Terraform or a list of domains at down.guide/stack to see every provider you depend on.Confirm your retries, queues and scheduled jobs caught up after the 7h 20m it lasted.
Anything that failed between 2025-10-20 16:21 UTC and 2025-10-20 23:41 UTC may need a replay.Subscribe to Braze's feed to hear about the next one first. RSS feed
https://down.guide/feed?provider=braze works in Slack (/feed subscribe), Discord feed bots and any RSS reader.
Updates from Braze 21
- identified
Our Engineering team is aware that AWS is experiencing an outage on Monday, October 20, 2025. At the moment, the following services are impacted: Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues. We are continuing to monitor internal and external services. We apologise for the delay in updating the StatusPage, this was due to the outage also impacting the StatusPage service.
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze Data Processing and Outbound messaging is experiencing elevated latency on the US03 and US05 clusters. This is due to AWS being unable to provide enough capacity. Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: - US01 -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: - US01 - US02 (Outbound Messaging only) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users Additionally, some customers may experience issues with SSO login due their SSO provider experiencing issues.
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: - US01 - US02 (Outbound Messaging only) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: -US01 -US02 (Outbound Messaging only) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: -US01 -US02 (Data Processing and Outbound Messaging) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. The SDK Data Collection on the US03 is experiencing a high level of errors. SDK requests will continually retry until SDK collection is back to normal operation.
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: -US01 -US02 (Data Processing and Outbound Messaging) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: -US01 -US02 (Data Processing and Outbound Messaging) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
Our engineers are continuing to monitor the impact of internal and external services caused by the AWS US East 1 outage. The SDK Data Collection on the US06 is experiencing a high level of errors. SDK requests will continually retry until SDK collection is back to normal operation.
provider
- identified
At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: -US01 -US02 (Data Processing and Outbound Messaging) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
At the moment, the following services are impacted: Braze SDK Data Collection, Data Processing and Outbound Messaging is experiencing elevated latency on the following clusters due to AWS capacity issues: -US01 -US02 (Data Processing and Outbound Messaging) -US03 -US04 -US05 -US06 Third-party SMS provider Twilio is affected by this outage. Braze customers may experience the following issues: - Difficulty logging into the Braze dashboard via SMS authentication - Issues sending SMS messages through the Braze platform - Issue receiving SMS responses from end users
provider
- identified
We are starting to see improvements in provisioning capacity from AWS. As we see additional capacity online we are observing small improvements in processing latent jobs. We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation. As more capacity becomes available, when we see a change in our processing latency we'll provide another update.
provider
- identified
We are starting to see improvements in Twilio's service. As Twilio continues to stabilize, we are observing improvements in SMS sending. Customers using SMS authentication are now able to login to the Braze dashboard without issue. Our engineers continue to monitor the situation.
provider
- identified
We are continuing to see improvements processing the backlog of latent jobs across clusters. The US04 and US02 are now fully operational and the backlog has completed processing. SDK Data Collection on the US03 cluster has now stabilised and is returning to normal operation. We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation
provider
- identified
We are continuing to see improvements processing the backlog of latent jobs across clusters. The following services are now fully operational: US01 - Data Processing, SDK Data Processing US03 - Data Processing, SDK Data Processing US06 - Data Processing, SDK Data Processing We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation.
provider
- identified
We are continuing to see improvements processing the backlog of latent jobs across clusters. The following clusters are now fully operational: -US06 -US01 We'll continue to load balance our work to protect system health, as our engineers continue to closely monitor and manage the situation.
provider
- identified
We can confirm the US05 Cluster is now fully operational. The US03 Cluster backlog is continuing to process and engineering team is working to return the cluster to full operation.
provider
- monitoring
The US03 cluster has completed processing the back and is now fully operational. All other clusters are operating within normally operational bounds. Engineers to monitor the stability of Twilio services as they work to recover from the US East 1 outage. We will update further when we have a material update.
provider
- resolved
This incident has been resolved. Twilio services have recovered from the AWS US East 1 outage. Customers can now login to the Braze dashboard via SMS authentication, send SMS messages through the Braze platform, and receive SMS responses from end users without issues. All Braze systems are operating normally. Our engineering teams will continue standard monitoring.
provider
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Corrections
None so far.
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Questions about DWN-9d538773d4
Is Braze still down?
No, this incident was resolved 2025-10-20 23:41 UTC. For Braze's live state, see https://down.guide/braze.
How long did it last?
7h 20m, from 2025-10-20 16:21 UTC to 2025-10-20 23:41 UTC, by the times Braze posted.
What was affected?
Braze named Dashboard, Dashboard, Dashboard, Dashboard and 27 more in us.
What caused it?
Braze hasn't published a root cause. If it does, it shows here.
Where does this come from?
Braze's official status page, https://braze.statuspage.io, quoted verbatim. down.guide's own probes, reports and social counts are labeled as ours.