Gmail consumers experiencing banners indicating missing spam checks

What to do

• Check whether you use Braze Email. Check your stack

  Paste a package.json, lockfile, Terraform or a list of domains at down.guide/stack to see every provider you depend on.

• Confirm your retries, queues and scheduled jobs caught up after the 7h 32m it lasted.

  Anything that failed between 2026-01-24 18:27 UTC and 2026-01-25 01:59 UTC may need a replay.

• Subscribe to Braze's feed to hear about the next one first. RSS feed

  https://down.guide/feed?provider=braze works in Slack (/feed subscribe), Discord feed bots and any RSS reader.

Updates from Braze 2

1. monitoringJan 24, 2026, 6:27 PM UTC

   Braze is aware of an active incident with Google that is impacting how emails are delivered and filtered in Gmail. Emails that should normally land in the Promotion Tab are being sent to the Primary Tab. In addition, Gmail users might see banners indicating that spam checks are missing. Gmail is actively working on correcting this issue. More details about Gmail’s active incident can be found here: https://www.google.com/appsstatus/dashboard/incidents/NNnDkY9CJ36annsfytjQ Impact on Braze customers: This could lead to an increase in Spam complaints or Unsubscribes from recent emails delivered to Gmail, depending on consumer reaction. The Braze product continues to operate as expected. We will continue to monitor this incident and share an update as soon as one is available.

   provider

2. resolvedJan 25, 2026, 1:59 AM UTC

   As of 8:28 PM EST, Google has resolved the issue. We recommend continuing to monitor Gmail’s status page for Google’s final incident analysis and to use Braze’s Deliverability Center while following email-sending best practices.

   provider

Corrections

None so far.

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